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Georgia Tech's communications team created a television spot to demonstrate, in just 30 seconds, the Institute's long tradition of being a technological leader.
The team selected imagery that exemplifies one of the Institute's many flagship technologies — robotics.
"The Ramblin' Wreck from Georgia Tech" fight song was introduced by showing a robotic arm hand tapping out ring tones on a phone, which eventually transitioned to a traditional recording of the fight song sung by the Georgia Tech Glee Club.
"We designed this spot to capture the viewers by opening with dramatic music and imagery, then hold them with the 'Ramblin' Wreck' song for the message," explained James Fetig, associate vice president for Georgia Tech's Institute Communications and Public Affairs.
"While there are several robotic arms in research labs on campus, none have the dexterity to play the song on the phone like we were envisioning," Fetig said. "To improvise, one of our Web developers created a computer-generated version of a robotic arm. Though the final version of the spot may make the robotic arm seem simplistic, development took more than 90 hours to render."
The spot, which debuted during the Georgia Tech-Notre Dame game, will be used to promote Georgia Tech during the football and basketball seasons.
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