William B. Rouse, the H. Milton and Carolyn J. Stewart chair of the School of Industrial and Systems Engineering at Georgia Tech, has been named executive director of the new Tennenbaum Institute.

Established by a $5 million gift from Michael Tennenbaum, IE 58, the institute will focus on helping existing private and public enterprises become more cost-effective and competitive. The institute will partner with academic, corporate and government sector organizations and experts to develop business practices and shape organizational cultures for sustained economic growth.

Rouse has more than 30 years of experience in research, education, management, marketing and engineering related to individual and organizational performance, decision support systems and information systems. He has worked with thousands of executives and senior managers while consulting with more than 100 enterprises in the private, public and nonprofit sectors. He also founded and led two software companies.

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